Arthur Murray International is of course a business rather than an association; yet in the context of my evangelizing for development of a strong social recreational dance trade/industry association, it makes sense to consider how they might see this possibility.
As a franchise organization, Arthur Murray International already has some of what is provided by a trade/industry association.
Thus a natural question is, for Arthur Murray International, as a company and as a franchisor, and for the franchisees, would it make sense for Arthur Murray International to be supportive of and possibly helpful with development of such an association?
One approach to consideration of that question is to look at other industries in which there are both large franchise organizations and small independent operators. One such example is NAR (National Association of Realtors). NAR has excellent participation by both large organizations and small.
Membership structures of trade/industry associations which include both franchisors and independents can vary; in some just the franchisor is the member, in some just the franchisee, and in some both franchisor and franchisee are members, along with the other members which/who are not related to franchises. There are also several variations among trade associations as to membership classes; some have only one class of membership, some have several classes/types of membership. Additionally, structures of trade associations can include sub-associations (separate legal entities, not merely subdepartments).
I'm thinking that overall it is quite feasible, and valuable, for development of a strong social recreational dance trade/industry association to occur that can be structured to meet the needs of all the members of the industry.
Prior to talking with Arthur Murray directly about this topic, it seems to me that they might also see the same sorts of benefits in it that I see. If Arthur Murray International does not see to be a key part of the possibility of development of a strong trade/industry association in social recreational dance industry hopefully they will be supportive of and possibly helpful with development of it.
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