In the growth and development of industries and professions, there is often a professionalization phase. This is a period of laying, or renovating, the professional-level foundations for the industry going forward. It's a stage in industry development between the Wild-West, anything goes, phase and the mature phase.
The professionalization phase of an industry is a bit analogous to post-teenage or post-puberty - at the end of the late childhood years and a part of beginning maturity.
Professionalization is critical to successful development of an industry; an industry which has aged but not become successfully professionalized is an industry which is a lot more amateurish and of less stature and lower respect than an industry which has become successfully professionalized.
Some important parts of social recreational dance industry are in professionalization phase; and it is steadily moving ahead and gaining ground. Some parts of social recreational dance industry are already successfully professionalized; and some parts were, but had lost ground due to various circumstances, and are now re-gaining some good yardage.
If the social recreational dance industry were not already in the process of ongoing professionalizing, I would, at the same time I'm calling for development of the business side through a strong industry/trade association, also be calling for more industry focus on professionalizing.
