Social Recreational Dance "Industry"

Industry superstructure & infrastructure

Industry superstructure and infrastructure includes

• industry/trade associations
• professional associations
• trade magazines
• trade shows
• conventions
• educational events, and
• other industry-level foundations oriented to the business side, not just the craft or professional side, of the business

Trade magazines

Can an industry realistically be considered an "industry" without at least one strong industry/trade magazine.  We need such a magazine in social-recreational dancing.  Social-recreational dancing would benefit greatly.

Trade publications other than magazines

In most industries there are, in addition to the trade magazines, other trade periodicals such as newsletters, and other non-periodical publications related to the business side of the industry.  In social-recreational dancing we are deprived.

Social-recreational dance business is much too large for this to be the case.

It is my belief that our industry, even though it is very diverse and poses additional major challenges for publishers, can support profitable dance-business-serving pubications.

Dance Teacher Magazine

Dance Teacher Magazine provides a small article once in awhile that is oriented to social-recreational dance.  Otherwise of course their much bigger market is related to performance-dance training.